Event & Public Relations Professional

Sarah Gonzalez

With 3 years of experience in Event Operations and Public Relations. I specialize in helping brands connect with their audiences through seamless event execution, creative design, and thoughtfully curated merchandise. I bring ideas to life from concept to completion with precision, strategy, and creativity.

Areas of Expertise:

  1. Event Operations

  2. Merchandise

  3. Design

Explore my work!

Event Operations

Expertise Includes:

  • Event Logistics & Planning - Coordinate timelines, vendor scheduling, and production workflows to ensure seamless event execution.

  • On-Site Management - Oversee event setup, tear-down, and real-time troubleshooting for high-impact experiences.

  • Partner & Vendor Coordination - Manage relationships with key partners, stakeholders, venues, and vendors.

  • Marketing & Promotions - Develop and execute event marketing strategies, leveraging digital outreach, social media, and community engagement.

  • Brand Activations - Create immersive brand experiences through interactive event elements, engaging activations, and strategic audience touchpoints.

Featured Events

  • In 2025, I partnered with a major venue to co-host our annual bridal market, featuring 45 vendors and attracting over 500 guests. My key responsibilities included:

    • Venue & Vendor Coordination – Managed all venue communications and vendor outreach, ensuring a seamless experience for participants.

    • Strategic Floor Plan Design – Developed an optimized vendor layout to enhance guest flow and strategically pair complementary booths.

    • Parking & Logistics – Organized vendor and guest parking logistics to streamline arrivals and minimize congestion.

    • Marketing & Social Media – Led a collaborative social media campaign, working with the venue and vendors to produce engaging Instagram Reels, Stories, and promotional content.

    • Guest Engagement – Launched a raffle giveaway to boost attendee participation and spotlight vendor offerings.

    • Branding & Design – Designed all marketing materials, including event posters and promotional assets, to maintain a cohesive and visually compelling brand presence.

  • I developed the concept of an annual bridal market as a way for my company to strengthen its brand identity within the community. In 2024, we partnered with a well-known local venue to launch our inaugural bridal market, featuring 15+ vendors and drawing over 300 guests—all through organic marketing. My key contributions included:

    • Event Planning & Logistics – Managed vendor communications, staffing, and venue coordination to ensure a well-organized experience.

    • Marketing & Outreach – Promoted the event across relevant platforms, pitched to local media, and collaborated with the social team on a dedicated content series.

    • Budget & ROI – Oversaw event budgeting, delivering a 25% return on investment.

    • On-Site Execution – Led all day-of operations, from setup to vendor coordination to tear-down, ensuring a seamless and successful event.

Merchandise

Expertise Includes:

  • Branded Merchandise Development – Conceptualize and lead merchandise initiatives to enhance brand visibility and customer engagement.

  • Creative Direction & Product Selection – Oversee design execution and select high-quality, cost-effective garments that align with brand identity.

  • Vendor Sourcing & Negotiation – Manage vendor relationships to secure premium materials at optimal pricing while maintaining production efficiency.

  • Content Creation & E-Commerce – Direct product and lifestyle photoshoots, format images for online platforms, and craft compelling product descriptions.

  • Inventory Management & Fulfillment – Oversee stock levels, order processing, and shipping logistics to ensure a seamless customer experience.

Design

Expertise Includes:

  • Creative Direction & Visual Storytelling – Develop and execute cohesive design concepts that align with brand identity and messaging.

  • Graphic & Product Design – Create visually compelling graphics, layouts, and merchandise designs that enhance brand recognition.

  • Photoshoot Production – Plan and direct product and lifestyle photoshoots, ensuring high-quality visuals for marketing and e-commerce.

  • Digital & Print Asset Creation – Design engaging digital content, marketing materials, and packaging for both online and offline platforms.

  • Brand Consistency & Aesthetic Development – Maintain a strong visual identity across all creative assets, ensuring a seamless and recognizable brand presence.